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143. Why Bad Environmentalism Is Such an Easy Sell

Freakonomics Radio

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The Jevons Paradox of Energy Efficiency

The Jevons Paradox is the greatest hit of environmental and energy economics. Stanley Jevons' great observation that between 1750 and the age of the New Common Engine in 1850, steam engines became wildly more efficient. Instead of using less coal, we were using more and more coal because of the behavioral response to changes in conditions.

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