Revenue Attribution

Revenue attribution is the process of connecting tactical thing you do in ness to a business outcome. It's not just one activity, right? It's not about matching and add to a sale later on. We'll try to be very halistic at our approach. And i think in general, we take the product of revenue attribution to market because people out there have bought it before. But underneath it, what we really care about is the data layer that enables you to do revenue attribution.