The Impact of Generative AI on Marketing Writing

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Which industry is most under appreciating the impact of generative AI? I think it's consulting, to be honest. A really good test of whether you're using advanced AI system is to ask it to give you 10 sentences that end with the word apple. Only the most advanced systems can do that because ais don't see words the way we do.

Co-host Michael Chui talks with business professor Ethan Mollick. He is an associate professor at the Wharton School at the University of Pennsylvania. Mollick covers topics including the following:

What is generative AI?
How substantial are the performance improvements workers can gain from using generative AI
How to use human management skills to get better results from generative AI
What generative AI means for the future of work and trust
What he learned when he made the use of generative AI mandatory in his classes

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