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Sailing out of the Sea of Sameness
Marketing Against The Grain
Get Out of the Sea of Sameness
The question here is to get out of the sea oe sameness. You fundamentally have to execute on a strategy that you believe in, that very, very few other people don't believe in. And i would say the the one that is most emerging for me curin is something we talked about in the showlot - community lead growth. I think it's going to completely transform because of technological innovations and just innovations and changes in behavior on the inter net.
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