TKE: Creating a new kind of business - with James Watt
Beautiful Misfits
We Want to Brew a Beer
Al was the first bit to say, we want to brew a beer. We saw beer as something that had been basterdized and commoditized by the big multi national panies at essentially cannot dit the soul out of something beautiful. So wewe set out on a mission to put the taste, the flavour, the passion, artisan craftsmanship back into people's beer glasses. And our manifesto is for better beer, for a better planet for us all. I love the way that these are followers, these are communities with shared value system into your brand,. which has just lifts my heart.
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