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The Secret Source of What Gets Shared
There are a lot of common sense things you can do to make your content more shareable. The most important thing is thinking about searchers intent and what they're actually looking for. You've got to understand who's the person, are they looking for random bit of information? Are they looking for a tool to commit to? Let them know right away in the title, in the SEO description, in your open graph description that this is going to answer their search intent. And one thing that we've always done, you can go through our blogs on Q, is we tried to make all of our content really what we call content rich. So we try and include a good mixture of text