The Effect of Beta Waves on the Brain

The ability to place viewers in a hypnotic, highly impressionable mental state in 30 seconds is absolutely scientifically verifiable. So what happens is that we begin to go from a beta state to an alpha state as soon as we get in front of the TV. We deviate from our normal brain operation that allows us to logically and critically assess reality. And from what I understand with this statistic, it's within 30 seconds. That change happens. Okay. It's not really this deep. But when you get down to this part, that the ability to placed viewers in a hypnosis-like emotional state can be very powerful. Right? Even if they're only watching your commercial and not the