Robin Feldman on Drug Patents, Generics, and Drug Wars
EconTalk
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Challenges in Replacing Branded Drugs with Ineffective Capsules
This chapter discusses the challenges faced by generic drug makers in challenging and replacing branded drugs with ineffective capsules that are priced high. It explores the incentives in the healthcare system that complicate the process of prescribing generics and emphasizes the role of advertising in influencing doctors and patients.
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