Introduction

Bryan is the Founder and CEO of the Revenue Path Group. Bryan’s team helps steer their organizations through times of high velocity and uncertainty and overcoming the biggest current threat facing sales teams: Becoming a commodity in your prospect’s eyes. Bryan joins the show and shares insights on why problem-based selling isn’t enough and how to become a priority with the buying teams you engage with at a time where Value Collapse is becoming a sales epidemic…and how to overcome it.

For an eBook to reinforce this conversation check out www.valuecollapse.com.

To order Bryan's Book, The Priority Sale, head to www.revenuepathgroup.com/book.

To learn more about overcoming the 3 Cs...head to www.revenuepathgroup.com

And for video snippets of this and other episodes, head to Sales Leadership United at www.patreon.com/salesleadershipunited.