The Essence of Coaching Is Connecting Your Brain to a Why

Coaching is connecting your brain to a why that is going to motivate it differently. I can tell you, when I first heard of Simon's cynics, start with why it did not connect for me. But when I learned that the brain is going to go ahead and do what it wants to do, unless you give it a good reason to do something different,. That's when it's like, okay, now I understand why we need to start with why. "I have this experience in my head of if I'm not using my strategy, I know what I'm capable of," she said.