I spent five months trying all the current VR experiments in commercial models and content and hardware. I came away with this idea that, as he said before, the, the, there's several things. One is the VR works on your brain or your body at a different level than your conscious intellect. There's something deep in our perception system that allows us to see something moving across the screen when actually nothing is moving. And so it's a way of doing kind of artificial feeling, maybe where I want to say or something, virtual feeling. That is the, I think this is extremely powerful because we're so human. The social stuff that we're doing online will move to these kind of