Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.
They cover:
- Subject line strategies
- Design do’s and don’ts
- What makes a truly great email in 2024
This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.
Timestamps
- (00:00) - - Intro to Jay and Pierce
- (04:57) - - What Personalization Looks Like in 2024
- (09:42) - - Using “Friendly Froms” to Increase Open Rates
- (13:55) - - How the Best Emails Are Designed
- (17:37) - - How Often Should You Send Emails?
- (18:41) - - Sending a Killer First Email
- (25:23) - - Your Reader Needs Context
- (27:08) - - Use First Person for Better Call-to-Action Buttons
- (30:06) - - How to Avoid Confusing Content
- (34:54) - - Why You Need To Focus On Building Trust
- (36:33) - - Writing for Engagement
- (44:09) - - Email Branding Trends in 2024
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Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
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