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Alex Osterwalder: Stimulating innovation from the C-Suite
Lancefield on the Line
How to Measure Your Aspirations
"You can't call it an objective. You actually have to call it something else," he says. "We're measuring with key insights. Is that even possible? And if it's not because we learned we're going to kill it, right?" He suggests AKI aspirations and key insights for anything you'd like to achieve but don't know yet.
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