Interns to Enterprise: How Cresta’s CRO Built a Category Leader
The Revenue Leadership Podcast with Kyle Norton
Navigating Early Career Risks at Cresta
This chapter recounts the speaker's journey into the AI landscape, detailing their decision to join Cresta amidst significant risks and challenges. It highlights their experiences at Gong, which shaped their leadership abilities, and discusses strategies to secure initial client deals in the competitive contact center industry. The conversation underscores the transition from a narrow ROI focus to a broader understanding of customer value, emphasizing the importance of building relationships and leveraging credibility in client engagements.
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