Communication, recipe and cooking. What are the first three ingredients that go into a successful communication recipe from your perspective? I encourage anybody who wants to learn more. The history of his oration and learning to be a good communicator is an example of just pure tenacity because he did not start off where he ended up.
In one of our most popular episodes, professor of Marketing Baba Shiv shares his research on how emotions affect decision making. Knowing this, and applying techniques to help guide our audience through information and emotion, can help us make our messages stick. In this best-of episode we've included extra footage from Matt Abrahams's conversation with Shiv from November of 2020 that touches on how to best approach writing emails.
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