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A Gentle Comparison Of Strategy At BBDO And VMLY&R - David Moreno, BBDO (Effie Index Series)

Sweathead, A Strategy Podcast

CHAPTER

The Differences Between BbDO and VML Y&R

The caliber of the work that I'm seeing coming from the agency right now is just mind-blowing. Some agencies might lead with really epic, super bowl-like television ads. Others might be very stunts-led. Both lead with insight-routed ideas. They are based on research and data. The idea can be as big as we want it to be.

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