X marks the rot: Inside Elon Musk’s Twitter branding meltdown
The Bunker – News without the nonsense
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The Unquantifiable Effects of Twitter
Twitter has a long going for it as well, and people were very fond of that. He needs to draw a line under where Twitter was very effectively. If he'd have carried on with Twitter then yes, there's a core loyal fan base who will keep going until the very end. But the real problem I think for him is that he's looking at the sizes over that period too. It had some real detractors when it first launched as being a bit trivial. And it's found its way into our psyche over that period very effectively.
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