51 - Top of Funnel Outreach with Josh Braun
GTM Live
00:00
Are You Selling Copy Machines to C Os?
The person that you're originally talking to is not the person to make, that's making the decision. They are a champion of the sale. And there are ways to be able to work with that champion and build a business case for it. The job hestomou to the person o in out to has the matter to them, specifically in their world, for them to care.
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