How to Launch an E-Bike

For us I think the key thing is like accessibility and like what's the barrier for people to actually like use the bike. For right now where these bikes are pricing is like at that $1,600 mark which I think is a good place to be. It's not an essential when it becomes an essential and I think that price can go up because then we're comparing it to a car rather than comparing it to another bike or to another excess repurchase. You definitely have to rely on your partners you know like the vendors that you work with like your battery maker his motor controller all those players have to like really be involved so there's just so much more to an e-bike.

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