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28min chapter
This is how viral marketing really works | Delbert Ty (Coffee Meets Bagel)
Ahrefs Podcast
Embracing Unconventional Marketing
This chapter explores innovative public relations frameworks and marketing strategies that challenge traditional wisdom, advocating for the acceptance of 'bad' ideas to spark creativity. It highlights the power of viral marketing through unconventional approaches and emotional triggers, contrasting high-budget advertising with low-cost, impactful campaigns. Additionally, the chapter discusses the complexities of digital PR and the intricacies involved in working with creative agencies to foster groundbreaking concepts.
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