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310 - Building Meaningful Products is Product Management
This is Product Management
The Art and Science of Brand Transformation
The book is called assemblage the art and science of brand transformation. The starting point for this book is to say, brands can no longer force feed us. And what I mean by transforming a central world we live in is who am I and who do I want to become? What about the world around me? How do I want this world to evolve?
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