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310 - Building Meaningful Products is Product Management

This is Product Management

CHAPTER

The Art and Science of Brand Transformation

The book is called assemblage the art and science of brand transformation. The starting point for this book is to say, brands can no longer force feed us. And what I mean by transforming a central world we live in is who am I and who do I want to become? What about the world around me? How do I want this world to evolve?

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