6min chapter

The Marketing Companion cover image

The AI hierarchy of content

The Marketing Companion

CHAPTER

The Power of Personal Branding

Sally Kohn: Would you read a service manual created by AI? 100% sure. She says the reason that we love novels is because of the writer's personality. People will continue to turn to you if they have this emotional connection to you, she says. "I was listening to a podcast today. Someone could create a fake documentary within 18 months or two years"

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode