2min chapter

The So What from BCG cover image

How to Run Your Company to Thrive in 2050

The So What from BCG

CHAPTER

Introduction

What does it take to make your business a winner for the next 50 years? Advancing technology is making the landscape trickier to navigate. The top 5% of companies who generate the most shareholder return, customer satisfaction as well exhibit 6 key attributes all together at once. They have a strategy, they have purposeful leadership, they have happy employees and really a good employee value proposition. It's simpler than you'd expect, but as always, there's a catch.

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