The Competitive Advantage That Morning Brew Has Built Is Trust

Every ounce of effort in the company should be focused on fuelling and monetizing that trust. We are giving up significant dollars if we chose to put more resources into productising our internal technology, he says. But from my perspective, the long term gain is, if we keep our resources focused building and monetizing trusts of the business, the brand of morning brew will carry so much more weight in the future.