Geneva Luxury Industry Fair and Basel Watch Fairs Rivalry

The chapter delves into the rivalry between Geneva and Basel in the luxury industry, focusing on watch fairs and the fallout in 2019 that led major Geneva brands to form their own show. It highlights the downfall of Basel fair due to cost control issues and emphasizes the importance of respecting potential future customers. The episode also compares Zurich and Basel in terms of art business, international foothold, and affordability, noting how Zurich is becoming a hub for art dealings.