The Intricacies of Consumer Behavior and Site Selection

We know that companies think carefully about where they open stores. They might look at things like how many people pass by the location on a day-to-day basis or how easy it is to access the site by car. But what are the lesser known factors that go into deciding where to open a brick-and-mortar store? And how have these considerations changed over time? In this episode, we talk about the art of retail site selection. We speak with Tom McGee, CEO of the International Council of Shopping Centers, which annually hosts one of the biggest deal-making events connecting retailers and commercial real estate owners. Then, we drill down into a specific type of business: drive-thrus for coffee chains and fast food restaurants. We speak with Chris Hatch, partner at Forza Development.

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