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Giannis Antetokounmpo's Epic Fail Denial

The Gist

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Nike and the Killer Mindset

I think Nike is this odd case where they are an apparel giant. They're trying a variety of ways in order to get that market. And it's not so easy to have a targeted message that appeals to all. I would say that if you're a, you know, easygoing guy who doesn't punch teammates in practice, probably,. okay, you could win a championship you might be able to win to. But there was a little bit of this cultural backlash.

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