3min chapter

The Knowledge Project with Shane Parrish cover image

#67 Jim Collins: Keeping the Flywheel in Motion

The Knowledge Project with Shane Parrish

CHAPTER

The Fly Wheel Principle

A fly wheel is an understanding of the inexorable, underlying logic that drives that momentum machine. It's a dynamic thing that captures what actually drives momentum in your specific situation. What amazon did was they took the fly wheel principle and then made it their own. That caught my eye, and i started challenging other organizations to do exactly that.

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