The Importance of Controlling Collateral Damage

Gary Binnerchuk: "I don't know anyone that's experienced the kind of run that we did that didn't have the collateral damage" He says he often asks himself Could we have done it differently and what do you come up with in your own head nowadays? The only way I tried to thoughtfully think about it over time Is I default into when they are saying the right thing. You just can't control certain so we tried hard to control it.