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#10: The HoldCos: Collections of Agencies or Marketing Services Firms? With Macquarie Group's Tim Nollen

Agency Business

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Navigating the Fragmented Agency Landscape

This chapter explores the fragmentation of the agency model, focusing on the impact of diverse media channels on competition and marketing strategies. It emphasizes the crucial integration of technology and data analysis in engaging customers and optimizing ad placements, alongside the challenges faced by marketing agencies in a rapidly evolving environment.

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