Apple's Seamless Ecosystem and Disrupting the FinTech Industry

This chapter explores how Apple creates a seamless ecosystem of products and services, including Apple Pay, which has disrupted the FinTech industry. It discusses Apple's advantage in attracting users to their credit card and savings account offerings, as well as the recognition of their monetization strategy by investors like Warren Buffett. The chapter also highlights the control Apple has over the app store and the lower cost of customer acquisition they enjoy, contrasting their success with the typical finance model.