How to Scale Profitably?

I think horizontal scales. I mean that's how to scale profitably. So yeah it's doing a million year in ten countries rather than trying to do ten in one because the economies of it just don't add up with like CAC and shit. Then you market like we've only been advertising in the UK for nine months because we've sold worldwide but fulfillment's been fucked. But now we're EU with Connor's warehouse so we're going live and let German in again.

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