Is What You’re Doing What You Should Be Doing? Absolute vs Relative Decisions (with Jon Fasoli, Chief Product Officer at Mailchimp)
This New Way
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Creating a Culture of Innovation
MailChimp CEO John Defterios talks about creating a culture of innovation. He says the key is to have enough curious people on your team who can turn ideas into data. The company has developed its own methodology called "Deaf4D or Design for the Light" It's an open-source toolkit that lets users test their ideas before they're implemented.
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