Are retainers the future of agency growth?
In this episode, David Brecount — CEO and co-founder of US Digital Partners — returns to share how his agency survived and thrived over 23 years by doing the opposite of what most agencies chase: consistency over chaos, long-term strategy over shiny tactics, and relationships over quick wins.
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We talk about how he shifted from project-based work to recurring revenue, what clients actually want in today’s skeptical market, and how his team is doubling down on being human in a noisy, AI-dominated landscape.
Whether you're an agency founder or a sales leader selling complex services, this is a blueprint for sustainable growth.
🔍 What we cover in this episode:
– Why they transitioned from projects to retainers
– How to sell strategy (not just deliverables)
– Navigating economic uncertainty without panicking
– The “physical therapy” mindset behind real marketing
– Why pricing transparency ≠ trust
– AI hype vs. human creativity
– And… why they ditched open office culture for private spaces
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH DAVID BRECOUNT
LinkedIn
US DIGITAL PARTNERS
CONNECT WITH DAN ENGLANDER:
LinkedIn
Sales Schema
