9min chapter

2Bobs—with David C. Baker and Blair Enns cover image

How to Avoid Commodifying Your Offering

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Avoiding Service Commodification in AI

This chapter explores strategies to prevent the commodification of services when leveraging technology, particularly AI. The speakers highlight the importance of subtly promoting efficiency without implying lower costs, while providing key points to emphasize value over pricing in the market.

00:00

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