
Bonus: Best and Worst Brand Writing of 2024 with Carissa Justice
A Change of Brand
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Crafting Brand Identity: The Synergy of Design and Copy
This chapter explores the creative process behind brand campaigns, focusing on Tubi's vibrant rebranding and Lego's playful advertising. It highlights the need for a harmonious relationship between design and copywriting to create effective brand messaging, emphasizing the importance of embracing uniqueness in storytelling.
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