A Change of Brand  cover image

Bonus: Best and Worst Brand Writing of 2024 with Carissa Justice

A Change of Brand

00:00

Crafting Brand Identity: The Synergy of Design and Copy

This chapter explores the creative process behind brand campaigns, focusing on Tubi's vibrant rebranding and Lego's playful advertising. It highlights the need for a harmonious relationship between design and copywriting to create effective brand messaging, emphasizing the importance of embracing uniqueness in storytelling.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app