Build a Caesar, Not a Cob, Right?

I think the companies that succeed are the ones that are becoming experts on all the kind of major platform. They're slowly over time shifting the way away from search, right? Or at least evening it out a little bit more. So there's less of an impact there tweaking how they're approaching search and really being the ones to examine like you talk about different metrics. And I think we see people doing that, for example, in the growth in podcasts.