Recode Decode: Glossier CEO Emily Weiss
Decoder with Nilay Patel
00:00
What's Your Best Mascara?
Beauty is a very subjective category where there's no one right answer. And if you look at how people are searching for beauty products today, your best choice of action is going to Google and typing in best mascara. You have 50% of people who go into a store today who ignore the sales person to either text a friend saying, I'm standing in Sephora, what mascara should I get? Or they go on Google search.
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