Keys To The Shop : Equipping Coffee Shop Leaders cover image

474 : On Roasting and Representation w/ 2024 U.S. Roasting Champion, Eduardo Choza | Mayorga Coffee

Keys To The Shop : Equipping Coffee Shop Leaders

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Evolution from Roaster to Roasting Teacher

The chapter explores the speaker's transition from roasting coffee to teaching the craft, emphasizing the development of their teaching methodology and passion for educating others. It discusses the importance of balancing structure and empathy in teaching and roasting, highlighting the value of simplicity and collaboration in the process. The conversation delves into the significance of involving production roasters in quality control processes and understanding customer preferences to sustain growth in the coffee industry.

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