#87 - B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Is That Elenovo?
In smaller markets, especially in africa, because it's such a vast and continent at we're working through distributors. So you have, like us, set of the corporatem ting team, than you have the team with an is g s, s g sor every everyone has basically a mirror image of themselves, but obviously with different sort of intentions. But at the end, we're all trying, and that's where we need to work together,. A lot of times the customer is similar, especiallyin to be there isn't a hundred clones of an it decision maker.
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