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The Evolving State of AI Search

Ahead of the Game

CHAPTER

Optimizing UX for SEO Success

The chapter explores the evolving intersection of SEO and user experience, detailing Google's transition towards prioritizing user-centric factors in search rankings. It underscores the significance of aligning website experience with Google's ranking criteria and utilizing data-driven strategies like CRO for enhanced user engagement. Emphasizing continual improvement and learning from industry experts, the discussion stresses the need for specialized teams and diversified marketing approaches for optimal results.

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