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#4: Be Helpful - The B2B Playbook, Summary of Stage 2

The B2B Playbook

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What's Your Content Tip?

When and where then looks at, what stage is journey for your customer? Is it with the intent to learn something new that they're just exploring or just becoming aware of? Or are they actively looking for a service and then tailoring your content to meet that demand? Moving on to the how. The way Kevin, I like to think about how is you split up who you're talking to into three different ways. So that's the one to one, one to few, and one to many.

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