S2 E61 - Crafting a Narrative with Data Storytelling | LinkedIn Live
Stacking Growth | The B2B Marketing Podcast
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Are You Putting Your Cards Out on the Table and Saying Things Aren't Working?
If you have a chance to get a decision maker in a room and you can weave that into your story, then you should absolutely do that. Like if it's weighted too heavily on positives and there's nothing that needs to be fixed, then I think you open yourself up to people poking holes or probing you with questions because you didn't have a plan for that. And oftentimes, again, when we're talking about instilling confidence in our audience, that we, you know, is ultimately one of our biggest goals here.
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