Curious Business: Insights for B2B Growth cover image

Consumer Insights: What Data Doesn't Reveal with Tessa Stuart, The Shopper Stalker

Curious Business: Insights for B2B Growth

00:00

The Art of Shopper Stalking

This chapter explores the complexities of utilizing focus groups and real-time insights to understand consumer decision-making in retail environments. Through engaging anecdotes and practical examples, the speaker emphasizes the importance of genuine interactions with shoppers and the challenges faced during the research process. It highlights the evolving perceptions of pricing and the growing necessity for brands to understand consumer preferences amidst economic changes.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app