Fly Fishing - What's Your Quote?

Davids: There's a quote that goes like this, if you can define the problem better than your target customer, then they will think you have the solution. I've done a lot of work in what's called the strategy of pre eminence, and it's being elevated to position above and beyond the maddening crowd," he says. Davids: You want to put into wordsWhat your audience has long been trying to either get from or closer to, problem avoidance, opportunity achievement. But you want to do so in ways that resonate at the deepest possible level of impact to theyr subconscious.