Owl in the Spotlight: The Mascot Strategy

How do you get someone to learn everyday? Make it addictive… in a good way. Luis von Ahn has mastered engagement with Duolingo, transforming it into the largest education app on earth with over 40M daily users. 

And in our exclusive interview, Duolingo CEO announces the next product: Chess.

In this episode, you’ll hear…

• Why the CEO (proudly) calls Duolingo “addictive”
• Why he will never open an office in Silicon Valley
• The psychology behind push notifications, streaks, and the unhinged owl
• Duolingo’s viral super bowl commercial (aka “The Growing Butt”)
• Using fire to fire fight in the fight against social media
•  “If it’s not fun, it won’t work”
• Why “screen-time” isn’t a problem — it’s inevitable
• Why artists will beat nerds in the age of AI
• How millionaires on Duolingo subsidize migrants
• Why Duolingo employees didn’t want to make money (at first)

Watch the extended version on Youtube: https://www.youtube.com/@tboypod 

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