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Shifting How We Measure Success with Jeff Gothelf

Product Thinking

CHAPTER

What Makes for a Good Executive Level OKR Statement?

What makes for a good executive level OKR statement? The terms that we use are impact and outcome metrics. Impact metrics are the high level measures of the health of the business. You'll see them sometimes in KPIs, sales, profit, revenue, retention, customer satisfaction. I would expect to see those kinds of metrics in an executive key objective and key result statements.

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