The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW THIS TOP REP STAYS ON TOP IN THE HARDEST OF SALES SITUATIONS

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Med Device

I enjoy being able to impact patient care as a result of the neurosurgeon, you know, listening to me. What I find really cool is, holy cow, this brain surgeon, she or he, is actually listening to me during this procedure. And in some small way, I'm guiding them,. You know, as it relates to how they're utilizing the device. That's the thing that gets me going. The other thing is, if you're literally in the case, when do you pick the time to actually have some type of conversation? Because if it's brain surgery, there's a lot of tense moments, right?

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