5min chapter

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Martin Casado, David Ulevitch, and Ben Horowitz on a16z Infra #1

a16z Live

CHAPTER

How Do You Bridge That Gap Between Technology and Go to Market?

Technology and go to market is probably the broadest gap between technology and go to market in the industry. And i always kind of assume that the founder doesn't quite know what they're doing. One of my favourite stories on this was, you know, actos got a very rough start because of this go to market problem. Am these days, no matter how compelling your valued proposition or how great your technology is, that that ends of being a thing a but it is always, i would say, challenging.

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