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S2 E8: The Surprisingly Good Black Friday Email / Why Send Times Are Overlooked / Why Facebook Is Still The Ads Giant
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Are You Trying to Get a $3 Million Day Today?
Facebook overperformed from what a lot of people had anticipated it would do. TikTok, which was thought to be the one that would help with scale, didn't perform as well. People are looking for e-commerce emails like direct to consumer brand emails on Black Friday. They're not no longer waiting in line for Black Friday at the store.
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